1. Introduction
Fractional (“we,” “us,” “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website fractionalagency.co.za and use our services.
This policy complies with the Protection of Personal Information Act (POPIA) of South Africa and applicable international privacy regulations.
2. Information We Collect
2.1 Personal Information You Provide
We collect information you voluntarily provide, including:
- Contact Information: Name, email address, phone number, company name, job title
- Communication Data: Messages, emails, and other communications with us
- Service Information: Details about your marketing needs, business challenges, and project requirements
2.2 Information Automatically Collected
When you visit our website, we automatically collect:
- Device Information: IP address, browser type, operating system, device identifiers
- Usage Data: Pages visited, time spent, click patterns, referral sources
- Location Data: General geographic location based on IP address
2.3 Cookies and Tracking Technologies
We use cookies and similar technologies to:
- Remember your preferences and settings
- Analyze website performance and user behavior
- Provide personalized content and advertising
- Ensure website security and functionality
Types of Cookies We Use:- Essential Cookies: Required for website functionality
- Analytics Cookies: Help us understand how visitors use our site
- Marketing Cookies: Used to show relevant advertisements
- Preference Cookies: Remember your settings and choices
3. How We Use Your Information
3.1 Primary Uses
We use your information to:
- Provide and deliver our marketing services
- Communicate with you about projects and services
- Process payments and billing
- Respond to your inquiries and requests
- Send service updates and important notices
3.2 Business Purposes
We may also use your information for:
- Improving our services and website functionality
- Conducting internal business analysis
- Marketing our services (with your consent)
- Compliance with legal obligations
- Protecting our rights and preventing fraud
3.3 Marketing Communications
With your consent, we may send you:
- Newsletter and industry insights
- Service announcements and updates
- Invitations to events or webinars
- Marketing materials about our services
You can opt out of marketing communications at any time.
4. How We Share Your Information
4.1 We Do Not Sell Personal Information
We do not sell, rent, or trade your personal information to third parties.
4.2 Limited Sharing
We may share your information with:
Service Providers: Third-party vendors who assist with:
- Website hosting and maintenance
- Email marketing platforms
- Payment processing
- Analytics and tracking services
- Cloud storage and data backup
Business Partners: Trusted partners who help deliver our services, under strict confidentiality agreements.
Legal Requirements: When required by law, court order, or to protect our rights and safety.
Business Transfers: In case of merger, acquisition, or sale of our business assets.
4.3 International Transfers
Some service providers may be located outside South Africa. We ensure appropriate safeguards are in place for international data transfers.
5. Data Security
5.1 Security Measures
We implement appropriate technical and organizational measures to protect your information:
- Secure data encryption (SSL/TLS)
- Regular security assessments
- Access controls and authentication
- Secure data storage and backup systems
- Employee training on data protection
5.2 Data Retention
We retain your information only as long as necessary for:
- Providing services and maintaining our relationship
- Complying with legal obligations
- Resolving disputes and enforcing agreements
Personal information is typically retained for 7 years after service completion, unless longer retention is required by law.
6. Your Privacy Rights
Under POPIA and applicable privacy laws, you have the right to:
6.1 Access and Correction
- Request access to your personal information
- Correct inaccurate or incomplete information
- Receive a copy of your data in a portable format
6.2 Deletion and Restriction
- Request deletion of your personal information
- Restrict processing of your information
- Object to processing for marketing purposes
6.3 Consent Management
- Withdraw consent for data processing
- Opt out of marketing communications
- Manage cookie preferences
6.4 Complaints
File a complaint with the Information Regulator of South Africa if you believe your privacy rights have been violated.
7. Cookie Policy
7.1 Managing Cookies
You can control cookies through your browser settings:
- Block all cookies (may affect website functionality)
- Delete existing cookies
- Set preferences for specific types of cookies
7.2 Third-Party Cookies
Our website may contain links to third-party services (Google Analytics, social media platforms) that use their own cookies. We are not responsible for these third-party cookies.
7.3 Do Not Track
We currently do not respond to Do Not Track signals, but you can manage tracking through your browser and our cookie preferences.
8. Children’s Privacy
Our services are not directed to children under 18. We do not knowingly collect personal information from children. If we become aware that we have collected information from a child, we will delete it promptly.
9. Changes to This Privacy Policy
We may update this Privacy Policy periodically. We will notify you of significant changes by:
- Posting the updated policy on our website
- Updating the “Last Updated” date
Continued use of our services after changes constitutes acceptance of the updated policy.
10. Third-Party Services
Our website and services may integrate with third-party platforms:
- Google Analytics: Website analytics and performance tracking
- Email Platforms: Newsletter and communication services
- Payment Processors: Secure payment handling
- Social Media: Social sharing and engagement features
Each third-party service has its own privacy policy governing their use of your information.
11. Contact Information
For questions about this Privacy Policy or our privacy practices:
Email: kumari@fractionalagency.co.za
Phone: +27 63 393 9898
Website: fractionalagency.co.za
12. Regulatory Information
Information Regulator South Africa:
Website: www.inforegulator.org.za
Email: inforeg@justice.gov.za
Phone: +27 12 406 4818
By using our website and services, you acknowledge that you have read and understood this Privacy Policy and agree to the collection, use, and disclosure of your information as described herein.
Last Updated: 12th August 2025